Xcel Energy’s Wisconsin and Michigan operating company, Northern States Power-Wisconsin, is commemorating 100 years of service to the communities it serves and reaffirming its dedication to powering customers’ homes and businesses while leading the clean energy transition.
The company’s journey began when Northern States Power Company of Minnesota purchased the Wisconsin-Minnesota Light and Power Company which had recently completed construction of the Wissota Hydroelectric Project. The newly acquired company, with headquarters that moved from La Crosse to Eau Claire, was renamed Northern States Power-Wisconsin on April 7, 1924.
“Over the last century, our company has worked with our customers and communities through challenges like the Great Depression, World War II, the “Big Wind” of 1980, numerous natural disasters, recessions and the pandemic – to name a few,” according to Karl Hoesly, President, NSP-Wisconsin. “It hasn’t always been easy, but our ability to adapt, evolve and thrive while staying true to our core values is a point of immense pride.”
Throughout its history, the company expanded by offering natural gas service and through acquisitions and mergers to include customers in northern Wisconsin and Michigan's Upper Peninsula, further strengthening its reach.
Since 2000, the company has been known as Xcel Energy, and today serves 250,000 electricity and 114,000 natural gas customers in northwestern Wisconsin and Michigan’s Upper Peninsula. It is one of four operating companies under the Xcel Energy family that serves 3.7 million of electricity and 2.1 million natural gas customers across eight Midwestern and Western states.
In 2018, Xcel Energy was the first utility in the nation to set a bold vision to reduce carbon emissions by 80% by 2030 and provide customers with 100% carbon-free electricity by 2050. With a steadfast commitment to providing reliable and affordable energy service, Xcel Energy and its employees champion economic development, charitable giving and volunteerism throughout the communities it serves.
“We are incredibly thankful for the strong relationships and support from the more than 500 communities we serve,” said Hoesly. “We find value in connecting with and managing the energy needs of our customers and communities, towns, and working side-by side to help our Wisconsin and Michigan communities prosper – we look forward to doing that for another 100 years.